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What a busy few years sf Graphic Designer has had within the discipline of web design and development! New portfolio pieces on show with plenty more samples to come… see more >

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MIDWAY a Message from the Gyre: a short film by Chris Jordan Wednesday, March 26, 2014

This morning I received an email from Wally Franklin of the Oceania Project about a tragic subject that I've come across before - the consumption of man's plastic waste by wildlife in the Pacific Ocean. Read the short press release below for more details or watch this beautifully crafted promotional trailer above.  … read more >

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Business Catalyst – 5 online business systems in 1.

Content Management System (CMS)

Quick site updates with InContext editing.

Update your site quickly and easily. View your website just like your customer would - and actively edit the content as you go. Just point, click and edit your pages, with full access to the HTML code.

Keep it consistent.

With site wide templates, you keep the professional design you pay for, on every page you create or edit. Think of it as a photo frame wrapping around the content you create, keeping the professional look and feel on every page.

Make it social.

Don’t let your business be left behind. Create and control an unlimited number of blogs, forums, and RSS feeds. Keep your customers up to date with your business, and keep your business up to date with their ideas and comments.

Control who sees what.

Make any part of your site a Secure Zone, assigning customers unique usernames and passwords. Keep private information secure or sell access to a Secure Zone on a subscription basis.

Stay organized.

Use Modules to manage announcements, bookings, photo galleries and FAQs, or try the Web App Wizard to create whatever you like. The only limit is your imagination!

Online Store (eCommerce)

Sell anything.

You can create an unlimited number of products, then organise them in catalogues. You can even sell downloadable eProducts.

More targeted marketing.

Every customer who interacts with your site has their details automatically captured into your integrated CRM system. Keep a history of customer orders and actions, run loyalty programs based on segmented customer lists, or link targeted Email Marketing to these specific segments.

Easy shipping integration.

Out of the box shipping integration with FedEx, USPS, DHL and Australia Post allows you to cater to a global market. Offer your customers a range of payment options, with support for a growing list of payment gateways.

Search engine friendly.

Search engine friendly URLs mean that your business and online store can be found with ease. Search Engine Optimization will be a breeze, with all URLs containing the product or catalogue name and automatically generated Google Sitemaps XML files.

Measure Your Success

Powerful analytics and reporting tools allow you to measure the popularity of products, shopping cart abandonment rates and more, so you know exactly how your Online Store is performing and why.

Customer Relationship Management (CRM)

Get to know your customers.

With integrated customer relationship management built-in, every interaction your customers have with your business is logged, building their unique profile and history. You can also import any existing customer databases, using Excel spreadsheets.

Watch your customers, live.

Your online business has a live feed of customer actions, on your dashboard. Whenever customers open a newsletter, submit a web form, purchase a product and so forth, you can see their action appear in real time on your live feed.

Create automated workflows.

You can automate SMS and email notifications to allocated users of the system, notifying them of important events. Trigger these workflows to ensure your online business is always on its feet.

Easily manage customer details.

You can edit and sort customer details, all from one simple to use, central interface. Monitor and control cases, orders, access privileges and subscriptions with ease.

Email Marketing.

Targeted, effective marketing.

Build targeted customer lists based on information gathered from any part of your online business. This includes past order information, web form submissions, forum membership, blog comments and more.

Reach everybody.

Send up to 10,000 emails per month as part of an unlimited number of personalized email marketing campaigns. This means that you can reach out to more customers, for less.

Automate your campaigns.

Set up an automated campaign, delivering a highly-personalized and professional looking email to any potential or existing customer. You can automate a string of newsletters to be sent out at intervals, or even link the delivery to customer specific dates such as birthdays or anniversaries.

Choose from a range of professional templates.

We provide you with a range of industry and occasion specific templates for your email campaigns, each fully customizable to suit your needs and with full access to the HTML code. So it will only take a few clicks to send a beautiful email newsletter.

Reporting & Analytics

Keep your finger on the pulse.

Our system gives the key metrics, statistics and analytics to understand every facet of your online business. The easy-to-use dashboard allows you to make quick, smart decisions based on solid information.

Don't waste time with fiddly bits.

You don't need to waste time or money on fiddly codes or add-on modules for your site. Our integrated reporting system gives you fully functional analytics capabilities, straight out of the box.

An executive overview.

Take a seat in the big chair. Get a complete overview of your business's performance with a range of charts and reports that you can pull up on demand, showing you who is visiting your site and what they're doing.

Measure, evaluate, control.

When it comes to the big decisions, you need to be informed. Our system allows you to make these decisions with confidence, based on solid analytics and reporting.

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Adobe Business Catalyst Partner.

sf Generator is a branded Adobe Business Catalyst online business solution from web designer and developer Stephen Franklin.

As a premium partner of the Business Catalyst platform, sf Generator has delivered custom built Business Catalyst implementations for its clients since 2009. From Lead Generation and online marketing to full ecommerce solutions, sf Generator will help you get up and running with your online business.

With over 25 years in the design industry sf Generator can bring a lot more to the table than just pure web design.

Start with an brand identity design that reflects the spirit of your business. Follow this with developing a specification for your website and how it will meet your customers needs.

Develop, manage and optimise your content to help your products and services be discovered online. Then keep your customers engaged with integrated social media and capture their attention with effective email marketing.

sf Generator can supply ongoing website management and support for small businesses with limited resources. For large companies that want to manage their website and it’s content in house, sf Generator can provide onsite training in using the Business Catalyst CMS.

Sign up for the 30 day free trial and test drive the BC platform for your website. When your are ready to customise BC, get a quote, and sf Generator will help power your online business success! sf story end

Latest Business Catalyst projects from sf Generator.

> 6.1 MNPS Website

> 6.1 MNPS Website

Design and development of the Melbourne Neuropsychology Services (MNPS) Website (http... read more >

> 6.2 Glycon Website

> 6.2 Glycon Website

Design and development of the Glycon website ( using the Ad... read more >

> 6.3 ECDC Website

> 6.3 ECDC Website

Design and development of the ECDC website ( using the Adobe Busi... read more >

> 6.4 Black Rice Online Shop

> 6.4 Black Rice Online Shop

... read more >

> 6.5 Vivant Online Shop

> 6.5 Vivant Online Shop

... read more >

> 6.6 ishimodo Website

> 6.6 ishimodo Website

... read more >

Online Business by sf Design Studio Generator. Powering Success.